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Chování spotřebitele na trhu s doplňky stravy
Parfusová, Zuzana
Parfusová, Z. Consumer behaviour in the dietary supplement market. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis explores consumer behaviour in the dietary supplements market with the aim of identifying factors influencing consumer behaviour in this market. A sub-objective is to investigate whether a framing effect influences consumers' decisions and purchases of dietary supplements. The theoretical part delves into fundamental concepts related to the researched topic, while the analytical part includes the analysis of both secondary and primary data. Based on the results obtained from these analyses, recommendations are proposed for business entities operating in the dietary supplement market.
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Framing efekt v marketingu
Žochová, Denisa
Diploma thesis focuses on framing effect as cognitive prejudice demonstrating human irrationality. Moreover, the thesis offers recommendations applicable for marketing activities and communication regarding price. The recommendations are based on analysis of outcomes from questionnaire survey and measurement of eye-tracking experiment. Potential influence of framing effect was applied on more educated layer of generation Y where in 6 out of 10 cases the effect was con-firmed. In addition, the findings also outline that women are more sensitive to-wards frame connected with environment while men tend to be more effected by the financial character of the framing effect.
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Impact of financial incetives for blood donation
Platilová, Alena ; Špecián, Petr (advisor) ; Chytilová, Helena (referee)
The thesis deals with approaches of neoclassical and behavioral economics in the field of blood donation. The key question is whether financial incentives have a positive or negative impact. The main conclusions of world studies of behavioral economists concern the crowding out effect, the negative impact of financial incentives. Information on the blood donation system was provided by the Institute of Health Information and Statistics of the Czech Republic, which analyzes the system of blood donation in the Czech Republic. Further data was obtained from a questionnaire survey which tested the attitude of University students towards financial incentives for blood donation. Using a regression analysis, the cost of one blood sampling can be determined through explanatory variables, including the influence of the behavioral approach of the so-called framing effect. The most important determinants of the cost per blood collection are age, education, and attitude to rewarding donation.
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